Nearshore development: A strategy for technological innovation

Ene 22, 2025
Codifin

The shortage of skilled labor is a global challenge impacting various industries. In 2020, talent scarcity left 40 million jobs unfilled, and this number is projected to rise to 85.2 million by the end of the next decade. Furthermore, by 2030, the skills gap could result in an estimated $8.4 trillion in lost revenue for companies worldwide.

In light of this, nearshore software development emerges as a viable solution to bridge the talent gap and meet the growing demand for qualified IT professionals.

What is nearshore software development?

Nearshore software development has become a strategic solution for businesses looking to optimize costs and access skilled talent from nearby regions. This model involves outsourcing information technology (IT) tasks or projects to neighboring or nearby countries, facilitating effective collaboration thanks to geographical proximity, similar time zones, and cultural affinity.

The increasing demand for cost-effective and efficient software solutions has significantly fueled nearshore development in recent years. Mexico, in particular, has emerged as a leading destination for this type of outsourcing due to its technical expertise, competitive pricing, and government support for the tech sector.

Key features of the nearshore model

Nearshore software development offers numerous benefits that make it a preferred option for companies across various industries. Some of the main features include:

  • Geographical proximity: Teams located just hours away make communication easier and reduce travel times.
  • Similar time zones: Enables real-time meetings and smoother collaboration.
  • Cultural affinity: Minimizes misunderstandings and enhances work dynamics.
  • Cost savings: Rates are up to 46% lower than onshore markets without compromising quality.

How does the nearshore model work?

The nearshore model allows companies to outsource specific tasks or entire projects to nearby development teams. This geographical proximity not only facilitates in-person meetings but also improves communication and overall team performance.

Some of the key advantages include:

  • Efficient management: Companies can break down tasks, organize online meetings, and monitor project progress with greater ease.
  • Accessibility: Short flights make it possible for clients to meet their teams in person, strengthening working relationships.
  • Adaptability: Nearshore teams are well-equipped to adapt to the specific needs of the client.

Key nearshore development statistics

Nearshore software development has rapidly gained ground in the global market. Here are some relevant statistics:

  • Market growth: The global IT outsourcing industry is expected to grow by 50.22% from 2024 to 2029, reaching revenues of $812.71 billion.
  • Latin America as a leader: The software industry in Latin America grew by 9.1% in 2023 and is projected to continue growing by 6% to 8% annually until 2030.
  • Solution to talent shortage: The increasing demand for software engineers has led more companies to opt for nearshore models to meet their needs.
nearshore development

Why choose nearshore development in Mexico?

Mexico has positioned itself as a leader in the nearshore development market due to several competitive advantages:

  • Competitive rates: Developers in Mexico charge between $25 and $50 per hour, a fraction of the cost in onshore markets.
  • Growth of the IT sector: Mexico’s digital economy reached $60 billion by early 2024, largely driven by IT outsourcing.
  • Government support: The Mexican government promotes the development of tech hubs and encourages international investments through the USMCA (T-MEC) agreement.

These conditions make Mexico an attractive destination for companies seeking to outsource their technology projects efficiently and cost-effectively.

Why opt for nearshore development?

Nearshore software development not only offers cost-effective solutions but also allows companies to remain competitive in an ever-changing global market. This model is particularly useful for:

  • Startups: Looking to develop innovative products without exceeding their budgets.
  • Established companies: Seeking rapid scaling without compromising on quality.
  • Specialized projects: Requiring technical talent with expertise in specific niches.

Nearshore software development has solidified its place as an essential strategy for businesses aiming to maximize operational efficiency and reduce costs. With its combination of skilled talent, competitive pricing, and government support, Mexico stands out as the ideal destination for IT projects.

When considering nearshore solutions, think of Codifin, who ensures continuous access to technology experts, fostering innovation and sustained growth.